In a world where finding positive role models can feel like a daunting task, Justine Richardson’s latest single, “(What Doesn’t Kill Me) Better Run,” arrives as a powerful and timely anthem. Released on August 29th, the song is a compelling blend of Americana grit and defiant strength, offering a message of resilience that resonates far beyond its musical genre.
Hailing from Deer Island, New Brunswick—a community known for its self-sufficient and resilient residents—Richardson infuses her music with an authentic sense of place and purpose. This perspective shines through in lyrics like, “You’re coming at me again / But I won’t let you win,” which paint a vivid picture of someone refusing to back down from adversity. The song escalates from a defensive stance to a powerful counter-offensive with the lines, “Thought I was dead, but you were wrong / And if you know what’s good for you / You’ll turn and run.”
This is more than just a song about fighting back; it’s a necessary lesson in empowerment. In an age where digital conflict often leaves young people feeling ill-equipped for real-world confrontations, Richardson’s message is clear: true strength lies in facing challenges head-on. It’s a crucial reminder that bullying doesn’t resolve itself; it requires the courage to stand firm and refuse intimidation.
Produced by Colin Fowlie of East & Nowhere Songsmiths, the track features skillful instrumentation that perfectly complements the subject matter. The tonal quality of Richardson’s voice is an excellent match for the song’s americana vibe, creating an earworm that is both memorable and meaningful. Arriving nearly two years after her debut single, “Independence,” this new release shows Richardson is hitting her stride, with a summer full of live performances across her home province.
“(What Doesn’t Kill Me) Better Run” is the kind of song you add to a road trip playlist to subliminally remind a loved one—or yourself—of their own inner strength. It’s a powerful, cool, and clear message from an artist who is undoubtedly on the rise.
Photo Credit: Ollie LeBlanc
Ollie LeBlanc, based in Fredericton, New Brunswick, discovered his love for music in his parents' basement with a box of classic rock LPs. A lifelong fan, his fascination with music has only grown over the past three decades as a musician. Ollie has worn many hats, including bassist, producer, engineer, and photographer. As he matures, his journey has become more about contributing to the musical community and sharing its richness. What better way to give back to the medium that has given him so much!
